Types of Logos
Lettermark A logo that uses a company’s initials with a specific font when the company’s name is longer than one word (IBM, AT&T, NASA, etc.) Wordmark A logo like a Lettermark but when a single whole word is used (Google, Nike, Amazon, etc.) Pictorial Mark A logo that uses a recognizable object as a company’s symbol (Apple, Polo, etc.) Abstract Mark A logo that is made using an abstract (not realistic) geometric shape (Pepsi, Adidas, Nike, etc.) Mascot A logo that uses a person or animal as a company’s “representative” (KFC, Captain Crunch, Mickey Mouse, etc. Emblem A logo that combines an Abstract Mark (shape) with a Lettermark or Wordmark (letters or words) Combination Mark A logo that combines a Pictorial Mark (picture of something) with a Lettermark or Wordmark (letters or words) ASSIGNMENT Using the computer program/software of your choice, or drawn by hand with pen or pencil, create one of each of the seven logo types listed above for an imaginary company named after you. You can use your first, middle or last name or any combination of them. And, of course, use your initials when necessary. No rules on the color(s) you use right now. And if you are drawing this by hand, you may have to use just the color of your pen or pencil. We will use these designs in a future assignment. Comments are closed.
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AuthorDaniel P. Loughran is an artist and art educator who lives in Jacksonville Beach, Florida. Archives
September 2020
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