BIG IDEA:
A very well-designed logo is visually appealing, contemporary (it looks current, as if it were designed recently... it looks stylish) and it, in some way, informs the viewer what the company, business, group or organization does. Using your initials (first, last and middle names) combined with a symbol (it could be an actual symbol like the Nike check or a mascot like the Twitter bird or the NBC Peacock) create five logos, one for each of the following businesses: 1. Food Production or Sales (such as Publix or Nabisco) 2. Technology Production or Sales (such as AT&T or Apple) 3. "Extreme/Action Sports" Clothing or Equipment Production (such as Quiksilver or North Face) 4. Band or Musical Artist (such as 50 Cent or The Rolling Stones) 5. A Business of Your Choice Your logos will be judged/evaluated based upon their visual appeal, including whether or not they are contemporary in appearance. Go out and look at the logos of today's major companies, businesses groups and organizations. The difference between a logo looking like it was designed in 2018 or 1975 has a lot to do with font choice and color. Below are some examples of successful contemporary logo designs... Comments are closed.
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AuthorDaniel P. Loughran is an artist and art educator who lives in Jacksonville Beach, Florida. Archives
September 2020
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